069 Marketing Advice from Leanne Pressly, CEO of Stitchcraft Marketing

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In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.

“The rapid pace of change means you’re NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”

 

-Leanne Pressly

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068 Abby Glassenberg, Maker, Sewer & Co-Founder of Craft Industry Alliance

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In this episode, Kara welcomes Abby Glassenberg, sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft.  Abby has been blogging since 2005 and shares the value of a blogging, and how hers is at the heart of her crafting business. She’s also the co-founder of the Craft Industry Alliance, a trade association for crafting professionals.

Abby has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She taught middle school social studies in Mississippi through Teach For America, and 6th grade in the Newton Public Schools before becoming a textile artist. She’s the author of three sewing books. Abby lives in Wellesley, Massachusetts with her husband and three daughters.

“Pursue your interests as though it was your job – every day, on a regular schedule, thoroughly and professionally. That’s how you build a job doing what you love.”

 

-Abby Glassenberg

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066 Beyond Knitting & Crochet: Weaving It All Together with Yarnworker Liz Gipson

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In this episode, we’re talking all things weaving with special guest, Liz Gipson, known as Yarnworker in the yarn universe! We go beyond knitting and crochet and explore the influence that weaving has had in the yarn crafting world over the past several years. Liz shares her experiences, passion and knowledge as an expert weaver, editor, author and teacher. Liz writes a popular weaving for knitters column for Knitty and regularly contributes to blogs and fiber-related publications. She’s the author of A Weaver’s Guide to Swatching and has had numerous appearances on PBS, DIY and HGTV networks, where she introduced weaving and spinning to the yarn  world. Visit her Patreon Community and help Liz build her online weaving school!

“Developing a strong responsible relationship with your readers and asking them to support you takes guts, but it’s worth it. Authentic reader relationships pay off in so many unexpected ways and are infinitely satisfying—I firmly believe that community-funded content is the new black.”

 

-Liz Gipson

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065 Top 10 Mistakes New Knit Designers Make and How to Avoid Them

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In this episode, Kara puts on her editor’s hat to talk about the top 10 mistakes new knit designers make and how to avoid them. In her experience as editor of Creative Knitting magazine, there are several of common proposal issues she would encounter. As you’ll learn, some are very simple and easy to implement, but … often easy to forget! 

 

The world doesn’t need another boxy sweater pattern. Tell the unique story behind your design. You are your own best marketing machine, and the design proposal is your best first impression.

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064 Knitting It All Together with Holistic Yarn Crafting

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Makers and yarn crafters are talking more and more these days about how their craft is helping them to de-stress and create a sense of calm, and many use it as a vehicle to mindfulness and holistic living. In this episode, Kara chats about how our knitting can be that bridge to a more meaningful and integrative approach to all aspects of our life. How it can help us be happy and well and connect body, mind and spirit. 

Knitting often dictates life, and life often dictates knitting.

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067 How to Develop Your Knitting Super Powers

In this episode, Kara talks about how to develop you knitting super powers - and WHY that means you need to go out on that ledge and take some creative chances! This episode was inspired by Melanie, who is part of the Power Purls Community and she participated in the...

065 Top 10 Mistakes New Knit Designers Make and How to Avoid Them

  In this episode, Kara puts on her editor's hat to talk about the top 10 mistakes new knit designers make and how to avoid them. In her experience as editor of Creative Knitting magazine, there are several of common proposal issues she would encounter. As you'll...

064 Knitting It All Together with Holistic Yarn Crafting

Makers and yarn crafters are talking more and more these days about how their craft is helping them to de-stress and create a sense of calm, and many use it as a vehicle to mindfulness and holistic living. In this episode, Kara chats about how our knitting can be that...

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