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In this weekly podcast, Kara Gott Warner empowers newbie knitpreneurs to start and grow a thriving passion-crafted business through engaging conversations with knitwear designers, industry rock stars and everyday knitters with compelling back stories. Subscribe and download the latest episodes on iTunesStitcher and TuneIn.


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The Episodes

053 Lessons Learned from Pizza Making & Yarn with Amy Gunderson of Universal Yarn



Amy Gunderson, who lives in Charlotte, North Carolina, is the creative director for Universal Yarn. When she’s not at her day job, she spends her time doing freelance design work for a number of publications, as well as doing tech editing for indie, knit and crochet designers. She’s also a freelance graphic designer, focusing mostly on crochet charts. She is the author of two books and has been published in most major knit and crochet magazines, including Creative Knitting and Crochet. She’s also done some teaching and article writing for magazines. On today’s show, Kara asks Amy for her perspective on the yarn industry.


“This is what I like about getting older – getting to know myself better and trying to exploit it! I used to get so frustrated – I’d keep trying, and trying, and trying at some “thing”, and hate on myself for not getting it right or doing it as well as I thought I should. When I finally learned to give myself a break is when I felt like life truly began.”

-Amy Gunderson

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052 Unleashing Vibrant Possibilities with Beth Casey of Lorna’s Laces and Mrs. Crosby


Beth Casey, a business owner and entrepreneur, has been supplying the globe with colorful yarns since 2003 through Lorna’s Laces. This has afforded her the special advantage of witnessing a new wave of thinking in the way we look at yarn. Ten years later, she introduced Mrs. Crosby, releasing a  whole new range of vibrant possibilities. Listen and find out more about the ins and outs of what happens behind the scenes in the exciting business of running a yarn company, in this week’s episode of Power Purls Podcast.


It’s an honor to work in yarn. I feel that the love we put into everything we dye flows through to the person that buys the yarn. In turn, the love they put into their stitching flows into their creation. So, when someone wears or uses something made from our yarn, a little of our love is there with them.

 — Beth Casey

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051 Power Purls Unplugged: Defining the CREATIVE in Knitting


Welcome to Power Purls Unplugged, with me, Kara Gott Warner. Your comments have shown me that the raw, unpolished aspect of a live podcast certainly has appealed to many of you. I love getting your feedback. It’s been necessary, in order to balance the different time zones and to find the best time frame for this show. Join me today, as I talk to the Power Purls Facebook Group, live, while recording my podcast. We will discuss what being creative with your knitting means to you. Take your knitting to the next level. Let’s keep the conversation going!

Catch me live every Friday, on To watch past broadcasts, you can find them in the video library on the Power Purls Facebook page and on the Power Purls YouTube channel!

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050 Marly Bird – Author, Spokesperson, Designer and YarnThing Podcaster


marly-birdMarly Bird is bi-crafty – a knitter who also crochets! She has been podcasting about the craft since 2007 and is the national spokesperson for Red Heart Yarns and the Host of the YarnThing podcast. Marly had a respectable career in the financial services industry before her love of all things yarn took over her life and career. She was podcasting about it when everyone else was just blogging. She’s always been way ahead of her time, and she’s been able to create a knitting and crocheting empire that has been a resource to share her love of the craft in all forms of media. 


“Don’t put God in a box.”

–Marly Bird

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049 Glitter Up! with Yarn Artisan Steven Berg & Halos of Hope


stevenbe_9120_f_2Steven Berg is a fiber artisan armed with a wealth of experience, daring sense of style, and a firm belief in the transformative power of creativity that knitting or crocheting offers to those brave enough to push the boundaries. Berg began his career early, furiously knitting lines of sequin dresses for a discerning clientele of Barbies in Wisconsin. This led him to become a star student in fashion design at Parsons and the Fashion Institute of Technology. 

Steven found inspiration in the beautiful, fashion capitals of the world as a VP of design at Perry Ellis. His creative work experiences brought him back to his favorite medium again, the one that always inspired him the most, the imaginative world of fiber arts. Steven reminds all fiber aficionados: “The possibilities are endless.There are no mistakes, only variations. And always remember to glam it up!”

“Be inspired, be fearless, be limitless.” 

–Steven Berg 

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048 Lena Skvagerson – Behind the Scenes with Annie’s Autumn Bliss


lena_additionalLena Skvagerson is the lead designer and visionary behind Annie’s Signature Designs. Lena joined Annie’s in 2014, bringing with her over 25 years in the European design markets. We behind the scenes and what it was like creating the second seasonal Annie’s Signature Designs collection, Autumn Bliss.

Lena is a passionate designer and co-collaborator. Her energy for patterns, design and the whole creation process is contagious. She’s crazy enough to love each and every part of the process and this comes across in the finished product. Today we chat about all the fun we had working through the collection design process. We wanted to share our thoughts in this exclusive “behind the scenes” interview. You’re going to love this episode!



“Intuition plays a big part in the design process. You have to trust your instincts. If you feel strongly about it, others will too.”

~ Lena Skvagerson

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