072 Trisha Malcolm Celebrates 35 Years of Vogue Knitting Magazine | Power Purls Podcast

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Today Kara talks to the Editorial Director and Vice President of Vogue Knitting, Trisha Malcolm. Trisha was the very first guest on this podcast, so we’re so glad to have her back again today! Trisha is a magazine publisher with a focus on fashion-forward designs that adapt to the needs of today’s knitters. Listen in as we talk about the special 35th anniversary issue of Vogue Knitting Magazine!

 

“It’s a creative job because every issue is different, and every time something new happens, it’s exciting!”

 

-Trisha Malcolm

Episode highlights:

  • Trisha started her career as a high school teacher, which helped her land her first magazine job.
  • This year marks Trisha’s 20th anniversary with Vogue Knitting!
  • Vogue Knitting started in 1932, so even though this is our 35th anniversary, the brand is 85 years old.
  • In 1972 they stopped publishing the magazine when Conde Nast sold the pattern side to Butterick Patterns.
  • In the 1980s there was a big knitting boom again, and Trisha’s boss asked Conde Nast to start publishing the magazine again.
  • The magazine focuses on fashion, but Trisha feels this has become less important as fashion is more casual.
  • Trisha searches online fashion show photos and videos for sweaters, and bundles those images together to create a trend report.
  • Trisha is starting to see more shawls and wraps on the runway, so she thinks the designers are taking a nod from the knitters of the world.
  • Trisha redesigned the magazine a year ago to include more “behind the scenes” with designers.
  • Trisha has big plans to take the magazine into a broader digital environment in order to make the content accessible via phone. 
  • For the anniversary issue, they invited regular advertisers to choose a favorite past pattern, and put them on the website for free.
  • Trisha works with a small team of 8 to 10 members, and together they publish two magazines.
  • It’s important for Trisha to work with people who are, first and foremost, nice.

Leave a comment below telling us your favorite part of the newest issue of Vogue Knitting Magazine, and you could WIN a free subscription!

Mentioned in this episode:

Trisha’s first episode on the podcast

The 31st anniversary issue of Vogue Knitting magazine

Deborah Newton’s cover design for the issue – her “best design ever” – and you can win a kit to make it!

The Vogue Knitting trip giveaway

Tracey Purtscher’s new book – featured in the anniversary issue

The free collection of 35th anniversary patterns

Learn more about Trisha and Vogue Knitting:

 

Website: VogueKnitting.com

Facebook: Facebook.com/VogueKnittingMag

Twitter: Twitter.com/VogueKnitting

YouTube channel

Pinterest: Vogue Knitting

 

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