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In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.

“The rapid pace of change means you’re NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”

 

-Leanne Pressly

Episode highlights:

 

  • Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado! 
  • Listen to the episode to hear about Leanne’s whimsical first knitting project.
  • Leanne worked at Interweave while she finished her graduate school program in Colorado.
  • Leanne’s “light bulb moment” came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media. 
  • Stitchcraft’s clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more.
  • Stitchcraft manages many different areas of a client’s business, depending on that client’s needs.
  • Stitchcraft’s sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more.
  • Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels.
  • Leanne says that the growth in the industry has been mostly positive: “Competition’s good for everybody – it raises all ships,” she says.
  • Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience.
  • Leanne loves to invite guests to the show who can share their expertise with her listeners.
  • In her daily life, Leanne still knits and spins regularly. She loves a simple project to help her unwind at the end of a long working day.
  • Marketing is in Leanne’s blood: her mother was a marketer and her father was an entrepreneur. 
  • Life and knitting have taught Leanne that she thrives best when she’s focusing on the big picture.
  • On Leanne’s team, everyone has “a seat on the bus.” So she builds that team according to the individual strengths that people bring to the bus.
  • Leanne’s big piece of advice for our viewers: “Don’t be afraid to embrace what you’re really good at, and really focus your career on that.”
  • What contributes to Leanne’s day to day success? Zapier! 

 

Mentioned in this episode:

Deborah Robson’s book: The Fleece and Fiber Sourcebook

Stitchcraft Marketing – Leanne’s company

Spin Off Magazine

Interweave

Leanne’s podcast, Business of Craft

Episode 2: Leanne’s interview with Staci Perry of VeryPinkKnits

Smart Passive Income – Pat Flynn’s podcast

Tim Ferriss’s podcast

Zapier

 

Learn more about Leanne and Stitchcraft Marketing:

Website: stitchcraftmarketing.com

Business of Craft Podcast: stitchcraftmarketing.com/podcast

Facebook: facebook.com/stitchcraftmarketing

Instagram: instagram.com/stitchcraftmarketing/

LinkedIn: linkedin.com/company-beta/10152753/

Pinterest: pinterest.com/stitchcraftm/

Twitter: twitter.com/stitchcraftmktg

 

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Disclosure:  Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so.  When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that, I am truly grateful.