In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.
“The rapid pace of change means you’re NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”
- Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado!
- Listen to the episode to hear about Leanne’s whimsical first knitting project.
- Leanne worked at Interweave while she finished her graduate school program in Colorado.
- Leanne’s “light bulb moment” came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media.
- Stitchcraft’s clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more.
- Stitchcraft manages many different areas of a client’s business, depending on that client’s needs.
- Stitchcraft’s sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more.
- Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels.
- Leanne says that the growth in the industry has been mostly positive: “Competition’s good for everybody – it raises all ships,” she says.
- Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience.
- Leanne loves to invite guests to the show who can share their expertise with her listeners.
- In her daily life, Leanne still knits and spins regularly. She loves a simple project to help her unwind at the end of a long working day.
- Marketing is in Leanne’s blood: her mother was a marketer and her father was an entrepreneur.
- Life and knitting have taught Leanne that she thrives best when she’s focusing on the big picture.
- On Leanne’s team, everyone has “a seat on the bus.” So she builds that team according to the individual strengths that people bring to the bus.
- Leanne’s big piece of advice for our viewers: “Don’t be afraid to embrace what you’re really good at, and really focus your career on that.”
- What contributes to Leanne’s day to day success? Zapier!
Mentioned in this episode:
Deborah Robson’s book: The Fleece and Fiber Sourcebook
Stitchcraft Marketing – Leanne’s company
Leanne’s podcast, Business of Craft
Smart Passive Income – Pat Flynn’s podcast
Learn more about Leanne and Stitchcraft Marketing:
Business of Craft Podcast: stitchcraftmarketing.com/podcast
MOVE THE NEEDLE ON YOUR KNIT BIZ!
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