Have you ever thought about creating a physical product? The task seems a bit overwhelming to most of us. Today’s guest took the overwhelming tasks of product creation to a whole new level. Not only did she hone in on her target customer, but she ran a successful Kickstarter campaign to validate her idea! Simply brilliant!
Today, we are talking with Mariah Clark. She’s been designing bags for more than 6 years and prior to that, she has spent more than 25 years working with yarn. She has a degree in Apparel Design from Virginia Tech and she even spent time in Paris, studying couture sewing. She is the owner of Stitch Amour, a brick and mortar yarn shop in Waynesboro, VA. Her new venture is Laurie Laine knitting bags. She’s here today to talk about the design process, the Kickstarter campaign and the popular Duo bag.
“I approach business the same way I approach a knitting pattern. I see the final goal and break it down into individual steps. And then systematically tackle each one.”
– Mariah Clark
- How Mariah went about getting feedback on her bags
- The development process behind the Duo bag from Laurie Laine
- The target market for her bag and why that was important
- What makes her bag different
- How she decided to use Kickstarter to test the validity of her bag
- Her best practices for running a successful Kickstarter campaign
- How she systematizes her processes to accomplish her goals
- Why knowing your customer is important
How to find out more about Mariah:
Disclosure: Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so. When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in, and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that I am truly grateful.
Opening music credit: The Ether Life by Macroform