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Amy Gunderson, who lives in Charlotte, North Carolina, is the creative director for Universal Yarn. When she’s not at her day job, she spends her time doing freelance design work for a number of publications, as well as doing tech editing for indie, knit and crochet designers. She’s also a freelance graphic designer, focusing mostly on crochet charts. She is the author of two books and has been published in most major knit and crochet magazines, including Creative Knitting and Crochet. She’s also done some teaching and article writing for magazines. On today’s show, Kara asks Amy for her perspective on the yarn industry.

 

“This is what I like about getting older – getting to know myself better and trying to exploit it! I used to get so frustrated – I’d keep trying, and trying, and trying at some “thing”, and hate on myself for not getting it right or doing it as well as I thought I should. When I finally learned to give myself a break is when I felt like life truly began.”

-Amy Gunderson

Don’t miss the opportunity to win a FREE kit for the Serrato Scarf! Leave a comment below stating why you would love to make it, then sign up for your chance to win here. We’ll be doing a random drawing to pick a winner. Contest runs through Jan 13th!

Monday, January 16, 11:59pm EST!

 

 

 

 

 

 

 

 

 

 

 

Episode highlights:

  • What it’s like to develop a collection for a yarn company.
  • What attracted Amy to the world of yarn.
  • The magic of taking some yarn and turning it into a garment you can wear!
  • The different approaches people have to knitting.
  • The blend of art, tech and practicality in knitting.
  • Amy’s role at Universal Yarn.
  • How Amy started out- designing patterns and submitting them to magazines.
  • The process of creating a new collection at a yarn company- how the elements all work together.
  • How themes create parameters and so help in creating a collection.
  • Who determines the color palettes for each season.
  • The freedom Amy enjoys in her freelance design work.
  • How collaboration between designers can add new dimensions to design.
  • Ways that you can break into the design world as a new designer.
  • Amy’s awesome, simple advice about how to make it in any work situation.
  • The challenges that freelance designers often face.
  • How knitting can teach you patience.

How to find out more about Amy:

 

Amy’s Blog:  www.universalyarn.com  

Amy on Ravelry: www.ravelry.com/designers/amy-gunderson

 

 

 

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Disclosure:  Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so.  When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in, and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that I am truly grateful.

Opening music credit: The Ether Life by Macroform