022 Marie Segares, The Underground Crafter and Host of Creative Yarn Entrepreneur Podcast | Power Purls Podcast

Marie Segares is a crochet and knitting blogger, designer, teacher, podcaster, and small business consultant. She started the Underground Crafter blog in 2011 while working full-time in public higher education change management. In 2013, she left the working world and became a full-time solopreneur, straddling two disparate industries: education and yarn. The combination keeps things interesting! Marie is also the host of the Creative Yarn Entrepreneur Podcast. She continues to self-publish her designs and freelance for several magazines including I Like Crochet and I Like Knitting. In 2016, she will present podcasting workshops at the We All Grow Summit by Latina Bloggers Connect and the Snap Conference.

“If you educate people, then they will be empowered to do what works for them.”

— Marie Segares

Episode highlights:

In this special cross-over episode, I chat with Marie about the biz of design and her journey to podcasting. She also interviewed me on the Creative Yarn Entrepreneur podcast, which you can listen to here! We couldn’t pass up this opportunity to tag team with each other to offer you tons of value on your creative business journey. I hope you enjoy the episodes! 


  • Why Marie started her podcast, Creative Entrepreneur and how she found a need she knew she could fill.
  • How she enjoys the collaborative effort of working with magazines, and fitting in with an editor’s vision.
  • How she keeps her designs fresh by alternating between working with magazines and indie publishing.
  • Why it’s important to diversify and consider multiple income streams for your design business.
  • Offer something different, use mainstream business models for your knitwear biz.
  • Why you shouldn’t try everything all at once. Test the waters, master one thing, then build upon that. 
  • Through Marie’s own personal struggle with time management, she was able to identify priorities and know when to shift them. 
  • When you are running a creative business, why it’s important to find time to do something creative every day. Don’t lose this– it’s why you got into a creative business in the first place. Keep it fresh! 
  • If you work from home, get in the business mindset- simple tip: get out of your PJ’s and take a shower as soon as you wake up!

Mentioned in this episode:

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Knitwear Design Workshop: A Comprehensive Guide to Handknits by Shirley Paden

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Power Purls is on Patreon! Check out the sweet rewards for pledging your support!

Learn more about Marie:

Web: UndergroundCrafter.com/Blog 

Podcast: Creative Yarn Entrepreneur 

Twitter: Creative Yarn Entrepreneur – twitter.com/cyeshow and Underground Crafter – twitter.com/ucrafter


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Episode music credit: The Ether Life by Macroform

Disclosure:  Please note that some of the links in this episode are affiliate links. I will earn a commission if you decide to make a purchase and there is no additional cost for you to do so.  When I make a recommendation, it is because I have personal experience with these products and have used them myself. I only recommend products I believe in, and suggest them because I know they will be helpful, not because of the small commission I make if you decide to make a purchase. The commission I earn helps offset the production expenses that I incur to produce Power Purls, and by purchasing products through these links, also helps you to become a supporter of this podcast and for that I am truly grateful.